Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. You sell a product that requires an internet connection and a web browser for access, which means your prospects are online! Cracking The Code. Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release.

Software Review 48

Software Review North America Europe Metrics 48

David Teten

DECEMBER 3, 2019

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” . Other VCs use Contently * or Social Native * to create relevant content.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

SEPTEMBER 13, 2010

But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. Is the company growing because of an amazing viral loop paired with a strong engagement loop? Is the company growing because of an amazing viral loop paired with a strong engagement loop?

San Francisco 154

San Francisco Metrics Lean PR 154

ConversionXL

MARCH 15, 2016

Inbound.org is self-described as “the internet’s smartest marketing community” Everything Inbound marketing is discussed there. Churn rate is proportional to the distance between sign-up and value. via Inbound.org). Inbound.org.

Mobile 48

Mobile Retention Email Software Review 48