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Build Success from a Struggling Agency with a Multimillion-Dollar Pivot

Duct Tape Marketing

Key Takeaways Chris Martinez’s journey underscores the importance of strategic pivots, understanding customer needs, leveraging technology, building a strong team, and continuous learning. By pivoting to a specialized niche, he aligned his services with client demands, enhancing efficiency and scalability through technology.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Generating awareness through PPC. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators.

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