Churn Rate Lead Generation Programming Security 
ConversionXL
MARCH 17, 2021
Our findings also suggested, marketing-qualified leads didn’t always convert to sales opportunities as expected. Companies experience a high churn rate because of bad product adoption. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.
ConversionXL
OCTOBER 30, 2021
Now that you have them on board, your marketing goals are to increase loyalty and secure repeat purchases. Set up loyalty programs to reward customers. Loyalty programs are a way to get customers to buy again. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators.
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