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Once you can identify a quality lead, it’s time to figure out which sources deliver the most of them. Learn which sources generate the most high-quality leads. Sarah Bottorff , VP of Marketing at Fastspring , has seen companies ignore lead sources in favor of a more general focus on total leads. . .
According to research conducted by Bain & Company, an increase in customer retention of a mere 5% can potentially increase a brand’s profitability by nearly 95%. Instead, start simply and leverage leadgeneration forms and collect contact information for your email communications.
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Calculate Your Churn. ” The easiest metric for subscription software products to check is churnrate. . “On SaaS, target churnrate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.
At the bottom of your funnel, your marketing goal is to turn loyal customers into leadgenerators. Measure the retention value of your customers by looking at: Churnrate: The number of customers that stop paying in a given period (e.g., This involves harnessing the power of word-of-mouth. Lifetime value (LTV).
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