Remove Churn Rate Remove Lead Generation Remove Webinar
article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

In addition, a large amount of respondents stated that it’s extremely hard to generate targeted traffic or motivate accounts to show up to their events because of the oversupply of webinars & online content. Our findings also suggested, marketing-qualified leads didn’t always convert to sales opportunities as expected.

B2B 150
article thumbnail

3 Creative Ways to Grow Your Email List

Duct Tape Marketing

This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. On top of the 30% churn rate, there is a portion of your list – in many cases a significant portion – who are unemotionally subscribed.

Email 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Essential SaaS Metrics for Growth

ConversionXL

Aptrinsic CEO Mickey Alon encourages SaaS companies to go a step further and look at product qualified leads (PQLs). Once you can identify a quality lead, it’s time to figure out which sources deliver the most of them. Learn which sources generate the most high-quality leads. However, churn compounds.

Metrics 117
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” 3) Raise capital. Her answer? ‘I

article thumbnail

Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. This week, I had the opportunity to sit down with Lars Lofgren - Growth Manager of KISSmetrics.com , whose job is specifically to get more leads for his software company.

article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. The conversion at this stage is them attending that webinar. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators. Lifetime value (LTV).

Customer 140