Remove Churn Rate Remove Metrics Remove Net Present Value
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

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Turing Distinguished Leader Series: With Partner David Zhang, TVC

ReadWriteStart

So they have about 60 million customers now, and they have a view of the net present value of each customer when they’re onboarding them and their models to show it. So they have quantifiable risk profiles and ultimately map them to lifetime value, right? You can break that down into the inverse of that churn.

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