Churn Rate Metrics Redemption 
ConversionXL
OCTOBER 30, 2019
Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. Product or onboarding milestone completion rates. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Renewal rate. LTV is a complex, advanced metric. Image source ).
ConversionXL
OCTOBER 30, 2019
Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc.; Product or onboarding milestone completion rates; Speed to first value experience. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Renewal rate. Image source ).
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