ConversionXL

AUGUST 12, 2016

It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.” The Metrics That Matter. MRR is probably the most critical metric for any subscription business. LTV = ARPA * % Gross Margin / % MRR Churn Rate.

Software Review 48

Software Review Metrics Revenue Acquisition 48

Up and Running

NOVEMBER 12, 2018

But, don’t write your executive summary first—it’ll be quite a bit easier to write after you’ve written the rest of the plan. Key metrics. Going smaller, use key metrics to ensure that your business is on track to reach your milestones. The five key metrics to judge your subscription model’s success are: Churn and churn rate.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

ConversionXL

DECEMBER 2, 2020

In addition, some of the potential users can begin at the Ask or Appeal funnel stage, skipping the rest. Other metrics to monitor. In addition to the funnel stages described above, we also monitor some additional metrics. The Churn Rate allows us to estimate the satisfaction level of our paid users.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

MARCH 15, 2016

Are you focusing on the interface and leaving the rest on the table?” A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. For example, Facebook has a seven friends in ten days metric. Churn rate is proportional to the distance between sign-up and value.

Mobile 48

Mobile Retention Email Software Review 48

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. And of course ultimately on profitability.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Reducing churn rate. Team Structure.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

NOVEMBER 24, 2009

Much to the benefit of the rest of us. Are not just reporting "hits", rather coming up with clever metrics. Quantitative Metrics / Analyses. While on the surface they might seem useful, I am always suspicious of compound metrics. See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques ].

Social Media 125

Social Media Analytics Metrics Media 125

ConversionXL

SEPTEMBER 13, 2017

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

Customer 110

Customer Churn Rate Metrics Retention 110

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Up and Running

MARCH 11, 2015

It was because we were extremely rehearsed, we were very disciplined, and the rest of the tips that I’m going to share for you today are how I got the funding, and how we raised the funding. Food, technology, bioscience, services, you need to know the metrics for your model. Then referral rates and opt-out rates.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60