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The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000. To achieve better business visibility, most SaaS companies focus on Monthly Recurring Revenue (MRR) – which is the combined value of all of the current recurring subscription revenue - instead of Bookings.
So they have about 60 million customers now, and they have a view of the netpresentvalue of each customer when they’re onboarding them and their models to show it. So they have quantifiable risk profiles and ultimately map them to lifetime value, right? At least that was the thinking.
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