ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

NOVEMBER 5, 2020

If your network has expressed an interest in additional services, pivoting is a no-brainer. Churn rate was high for a service that many organizations saw as a “nice to have.” I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. When clients ask, “Do you do X?,”

PR 120

PR B2B Lean Audience 120

Hearpreneur

JANUARY 30, 2022

Face-to-face engagement is important, especially at vital points in the sales cycle or while creating relationships. The traditional push marketing approach has given way to a new approach that entails engaging customers through social networking, blogs and video. Photo Credit: Bailey Whissel.

Entrepreneur 127

Entrepreneur Green Technical Review Social Media 127

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48