Social Media Analytics: Twitter: Quantitative & Qualitative Metrics
Occam's Razor
NOVEMBER 24, 2009
Churn Rate: In my days at DirecTV one of the metrics that the company was obsessed with atleast then and rightly so, was Churn Rate. And remember that history is littered with companies that were growing just fine but they still died a painful death because of Churn Rate. This is a useful number.
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