Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. Even more interesting are businesses that create network effects like marketplaces or social networks.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. A person receives an email about an endorsement, they visit the platform to view it, and then they’re nudged to endorse people in their own networks. Instead, they could simply click a link and enter an email address.

Retention 113

Retention Marketing Acquisition Channel 113

David Teten

DECEMBER 3, 2019

But, most of use raise capital and source deals the same way people looked for dates 20 years ago: by networking at conferences (or bars). . Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. That’s why 40 million Americans use online dating sites.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 15, 2016

First of all, Inbound.org knows that many marketers , their target audience, use Twitter to network with their peers. If your goal is any form of virality , social login is a must, as it increases your Monthly Unique Users (MUU) to Monthly Active Users (MAU), meaning a returning visitor is already in a position to take sharable actions.

Mobile 48

Mobile Retention Email Software Review 48

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 157

Metrics Analytics Lean Churn Rate 157

andrewchenblog.com

JANUARY 28, 2010

Now for all the gory details… User acquisition The first tab in the spreadsheet covers the issue of paid user acquisition – many subscription businesses mostly rely on AdWords and ad network buys in order to acquire users. Ad.com 20M 0.10% 20,000 10% 50% 1000 $20,000.00 $20.00

CPA 51

CPA Retention Viral Acquisition 51