How to create a profitable Freemium startup (spreadsheet model included!)
andrewchenblog.com
JANUARY 28, 2010
If you have a super high churn rate, then at best you’ll be stuck at a revenue treadmill (doing lots of work but flat revenue and no profitability). Here’s a quick thought experiment: Lifetime value is the sum of the revenue that a user might generate from their first time period to when they quit the service.
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