ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

NOVEMBER 5, 2020

These days, many agencies start as a lean operation. Churn rate was high for a service that many organizations saw as a “nice to have.” I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Why—or why not—pivot your agency service offering? Image source ). Image source ).

PR 120

PR B2B Lean Audience 120

Hearpreneur

JANUARY 30, 2022

Face-to-face engagement is important, especially at vital points in the sales cycle or while creating relationships. Businesses are being more concerned about the changing habits of their stakeholders and are adjusting their culture and operations accordingly. This won’t just be about daily business operations but performance.

Entrepreneur 127

Entrepreneur Green Technical Review Social Media 127

Up and Running

OCTOBER 7, 2019

Many startups focus on growth (instead of profits) and often need to track KPIs that may be different from those used by established businesses: Burn rate : indicates the company’s negative cash flow or how quickly it’s spending money. This metric helps determine how much cash you need for operation and expansion.

Founder 71

Founder Retention Metrics Technical Review 71

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Most leads don’t want to blindly go into a SaaS purchase, especially if it’s something pivotal to their operations, such as a police records management system (RMS). The SaaS sales cycle tends to be longer than for a lot of other products and services. Onboarding can be a big friction point in the SaaS sales cycle.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52