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article thumbnail

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

OCTOBER 30, 2019

Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. During the reactivation stage, customers are at-risk or churned, and need to be re-engaged. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned.

Retention 101
Retention Metrics Churn Rate Acquisition 101
article thumbnail

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

OCTOBER 30, 2019

Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. During the reactivation stage, customers are at-risk or churned, and need to be re-engaged. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned.

Retention 48
Retention Metrics Churn Rate Acquisition 48
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