Both Sides of the Table

MAY 19, 2018

Your historical trading information including financials and a “customer file” which shows the history of your transactions so that investors can run “cohort” analyses Customer reference, personal references, key team members, compensation, cap table, stock option plan, etc. Reference Calls I do the exact same for reference calls.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Because of user behavior, the average blog post has a higher bounce rate than, say, a product page.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

MAY 1, 2014

An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Instead of providing additional detail on the balance sheet here, I’ll refer you to this article on building and reading balance sheets. Use of Funds.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

SEPTEMBER 22, 2021

In addition to being acquired for cheaper than other acquisition channels, referred signups are more likely to make repeat purchases. Referred signups on average have a higher customer lifetime value (LTV) than non-referrals. Lowers churn. Every SaaS business should be tracking and monitoring its churn rate.

Programming 141

Programming Churn Rate Design Campaign 141

YoungUpstarts

DECEMBER 4, 2017

Customer happiness is the lifeblood of any business — after all, happy customers mean lower churn rates, increased word-of-mouth marketing, a boost for internal morale, and so much more. As both parties agree to the plan of attack, it should live in a deliverable document that stakeholders can reference whenever they need.

Technology 165

Technology Customer Churn Rate Sales 165

ConversionXL

AUGUST 12, 2016

Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells.

Software Review 48

Software Review Metrics Revenue Acquisition 48

Up and Running

OCTOBER 3, 2014

Churn and Churn Rate. Churn is the number of customers that cancel your service in a given month – when they leave, they’ve “churned out” and are no longer subscribing to your service. Churn rate is the percentage of customers that leave every month. MRR (Monthly Recurring Revenue).

Metrics 96

Metrics Churn Rate Forecast Revenue 96

ConversionXL

DECEMBER 2, 2020

This stage refers to the quantity of paid subscriptions received in the chosen period. The Churn Rate allows us to estimate the satisfaction level of our paid users. Here’s a link to a ProfitWell blog post sharing four different formulas to calculate churn.) The Paid stage. The Reactivation stage.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ReadWriteStart

MARCH 3, 2021

The trick is to give your customers a reason to refer your brand to others. If your customer churn rate is too high , it will render your customer acquisition practically useless; every new customer will just be replacing an old customer who left.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Before we dive into these customer lifecycle stages, a word of caution: Any reference to a linear funnel or customer lifecycle is an oversimplification. Reactivation.

Retention 101

Retention Metrics Churn Rate Acquisition 101

SVPG

AUGUST 10, 2014

It may include profitability, but it more likely will focus on increasing growth, or reducing churn rate, or driving up engagement, or driving revenue, or any number of other possible goals.

Churn Rate 71

Churn Rate Forecast Portfolio Leadership 71

Software By Rob

JULY 21, 2011

If you own an application with a recurring pricing model, you need to know your price point and churn rate for each of your plans in order to calculate your LTV. Some larger SaaS firms get their churn below 1% per month (see this post for some average annual churn rates based on SaaS company size).

CPA 73

CPA Churn Rate Customer Acquisition 73

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 157

Metrics Analytics Lean Churn Rate 157

Version One Ventures

SEPTEMBER 28, 2015

In fact, when we use the term “social platforms” at Version One, we’re referring to messaging (e.g. Old churned users = inactive users from the previous cycle(s) who continue to be inactive in this cycle. Knowing the number of users that have churned allows you to calculate your churn rate.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

SVPG

APRIL 6, 2015

Here’s some examples of the trade-off I’m referring to: - What if one of the teams decides that they see a better opportunity pivoting their effort to serve a different type of customer? If, for example, the business objective is to significantly lower the customer churn rate, then that’s the team’s mission.

Churn Rate 60

Churn Rate Leadership Design Mobile 60

maplebutter.com

JANUARY 8, 2013

Your existing customers are you best source of referals – just ask. If you’re getting 2% upgrade to paid, but 15% monthly churn, then you need to spend more time on the Pro features to insure the cost benefit is there. How can I lower my apps churn rate? I’ll be referring to this a lot as we keep building [link] !

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Ryan Farley wrote a great post on visualizing the effects of different churn rates.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

OCTOBER 11, 2022

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. A study by KPMG found that 86% of customers will refer your brand to family and friends after a good experience, and 66% will leave a positive review.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Before we dive into these customer lifecycle stages, a word of caution: Any reference to a linear funnel or customer lifecycle is an oversimplification. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48

andrewchenblog.com

JANUARY 28, 2010

If you have a super high churn rate, then at best you’ll be stuck at a revenue treadmill (doing lots of work but flat revenue and no profitability). Ultimately you can roll this all up into a single number, which is referred to in the spreadsheet as revenue per paying customer.

CPA 51

CPA Retention Viral Acquisition 51

Transformify

DECEMBER 22, 2019

Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate. Even more, some founders are not interested in the churn rate at all early on. So, how to make affiliate marketing work for you? Know your userbase.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91