Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. What are the re-marketing or retention cost assumptions?

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. How Patrick McKenzie Reduces Churn Through User Onboarding. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

SEPTEMBER 13, 2017

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

Customer 110

Customer Churn Rate Metrics Retention 110

ConversionXL

FEBRUARY 1, 2018

This article will focus on converting a customer through several stages of the buyer’s journey by focusing on seven key emails, from activation to retention to reactivation: Activation. Churn Prevention. Involuntary Churn Prevention. They recently invited me to try their software by focusing on two contrasting values.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

AUGUST 12, 2016

There are a ton KPIs you can track, but below are the most important for reviewing the health of your SaaS. However it comes with it’s own set of challenges, like retention and churn. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Regularly Review Your Customer Personas. Is it starved of leads?

Software Review 48

Software Review Metrics Revenue Acquisition 48

Duct Tape Marketing

MAY 25, 2022

Click on over and give us a review on iTunes, please! And what I love about the simplicity of the definition is the software we use every day, as marketers, as consumers, the hardware we use the phones like your iPhone, they're incapable of doing things on their own, unless they're told how to do them. Marketing AI Institute.

Artificial Inteligence 96

Artificial Inteligence Marketing Cofounder SMS 96

ConversionXL

MARCH 15, 2016

Support them with quick start documentation as well as example code and get out of their way as soon as you can.” It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. Churn rate is proportional to the distance between sign-up and value.

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” For example, Act-On’s ad appears for the search term “marketing automation software.” Prospects at this stage will be trying to get a complete picture of your business through reviews and recommendations. Easy to Use. Competitive Pricing.”.

Customer 140

Customer Marketing Social Media CPA 140

Up and Running

MARCH 11, 2015

” Our featured speaker was Caroline Cummings, the VP of Business Development at Palo Alto Software. Not only because it’s a product that Bplans and Palo Alto software makes, but because before I joined the company, I used LivePlan to pitch and raise my investment capital. Pretend that you are the investor.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). I think quick, do something, then review what I’ve learned.

Technical Review 44

Technical Review Startup Cofounder Software Review 44