Churn Rate Revenue Silicon Valley Viral 
ConversionXL
FEBRUARY 3, 2022
Neither would have achieved virality had customers not received something tangible for their efforts. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.
Cracking the Code
DECEMBER 11, 2015
For this type of model, I would like to understand how the number of inbounds is scaling with the activities and how much virality there is in the model as the word spreads out in the community SMB door to door sales (e.g., They will assume you’ll meet Silicon Valley-based VCs (even if it is not the case!),
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