ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

Hearpreneur

JANUARY 30, 2022

Much of our lives and many of our enterprises have been able to continue in ways that would not have been conceivable 15 years ago due to technological advancements. Digital transformation efforts will be energized by our rapid embrace of technology. Digital technology is the other way businesses will pivot this year.

Entrepreneur 127

Entrepreneur Green Technical Review Social Media 127

ConversionXL

NOVEMBER 5, 2020

Churn rate was high for a service that many organizations saw as a “nice to have.” I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. For UX agencies, one example is offering technical or UX writing services. 3 ways to find proposition pivot or expansion opportunities.

PR 120

PR B2B Lean Audience 120

Up and Running

OCTOBER 7, 2019

Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Implement the right workflows and technologies to gather and process the data.

Founder 71

Founder Retention Metrics Technical Review 71

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48