Version One Ventures

SEPTEMBER 19, 2012

The biggest driver for high LTV is repeat purchase behavior (in an e-commerce business) respectively a low churn rate (in a SaaS company). Even more interesting are businesses that create network effects like marketplaces or social networks.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Duct Tape Marketing

DECEMBER 27, 2012

This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. On top of the 30% churn rate, there is a portion of your list – in many cases a significant portion – who are unemotionally subscribed.

Email 78

Email SMS Software Review Churn Rate 78

Hearpreneur

JANUARY 30, 2022

The traditional push marketing approach has given way to a new approach that entails engaging customers through social networking, blogs and video. Not working on feature requests has, in a large way, contributed to our churn rates. Photo Credit: Bailey Whissel. The way marketing is done is changing.

Entrepreneur 127

Entrepreneur Green Technical Review Social Media 127

Both Sides of the Table

MAY 21, 2011

Will that be enough or will high churn rates creep in, new toys be introduced into the market, new time sucks pulling user attention away? So resume + directionally-correct social graph = goldmine for recruiting, networking and marketing. This year’s Tamagotchi?

Churn Rate 309

Churn Rate IPO Open Source PR 309

Version One Ventures

MARCH 13, 2013

The toothbrush test is definitely a great benchmark for any social networking site. And it’s also why social networks for travellers or events have struggled to really scale. Products that are critical to the daily workflow, like business management software and collaboration tools, tend to have the lowest churn rates.

Product 165

Product Churn Rate Dilution Social Network 165

David Teten

DECEMBER 3, 2019

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. LPs, coinvestors, and press use these tools, so I work for free for these data vendors to make sure that their data about our activities is correct.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Version One Ventures

SEPTEMBER 28, 2015

In fact, when we use the term “social platforms” at Version One, we’re referring to messaging (e.g. WhatsApp, SnapChat, Facebook Messenger), private social networks (e.g. Facebook, LinkedIn, Shift Messenger ), public social networks (e.g. After we understand engagement and churn, we can perform cohort analysis.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60