Churn Rate Software Developers Technology Vertical 
ConversionXL
MARCH 17, 2021
Companies experience a high churn rate because of bad product adoption. Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. MQL cost significantly increased.
ConversionXL
NOVEMBER 5, 2020
Conduct client development interviews. Churn rate was high for a service that many organizations saw as a “nice to have.” However, as an agency, clients expect you to be knowledgeable about shifts in the market, new technologies, approaches, tactics, and methodologies. Choose to expand vertically or horizontally.
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