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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

You race back to the office to tell everybody how well it went and you wait for the follow-up call to have a partners’ meeting or talk about term sheets or at least dip into due diligence. especially about churn rates and your high CACs last quarter relative to the previous year. What do I do now? Was that a blip?

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. We only want software revenue.” We prefer to sell software, not get involved with client systems.”

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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. Here’s how you calculate LTV: [ARPC (Average Revenue Per Customer in a Month) X Gross Margin] / MRR Churn Rate. Note that LTV/CAC ratios can fluctuate month on month due to specific investments.

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5 Key Growth Metrics Every Enterprise Startup Should Track

YoungUpstarts

Because of these nuances, startups selling to enterprise customers must be even more diligent in tracking the right growth metrics. It’s important to measure and analyze churn both by the number of accounts and the amount of revenue lost, but the best enterprise startups dig even deeper. You should also analyze churn by cohort.

Metrics 219
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The only 2 ways to build a $100 million business

Version One Ventures

The biggest driver for high LTV is repeat purchase behavior (in an e-commerce business) respectively a low churn rate (in a SaaS company). Not only do they acquire lots of users for free due to viral effects but also create important barriers to entry and lock-in effects as the network grows over time.

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Startup Benchmarks

VC Cafe

When you start with an honest and diligent effort to determine the truth of your situation, the right decisions often become self-evident.” — Jim Collins , author of Good to Great. Is my churn rate below the category average? Software as a Service (Saas) benchmarks. What should our MRR growth be?

B2C 141
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Twitter Link Roundup #155 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

6 Ways You Can Improve Churn Rate and Increase Revenue | KISSmetrics blog - [link]. 6 Ways You Can Improve Churn Rate and Increase Revenue | KISSmetrics blog - [link]. Why a jewelry startup had to build enterprise software to survive - [link]. Software that keeps an eye on Grandma - [link].