VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? 500 Startups created a helpful primer on key B2C metrics.

B2C 141

B2C Technical Review Startup Retention 141

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Both Sides of the Table

MAY 7, 2016

This is a very predictable phase of the startup journey and a lot of good can come from it. It’s why sometimes I fear when teams raise too much money too early in a startup because capital can mask underlying problems for a long time. But building a successful startup is hard. Your churn rates are too high.

Churn Rate 150

Churn Rate Vesting Dilution Europe 150

ConversionXL

FEBRUARY 3, 2022

Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. Neither would have achieved virality had customers not received something tangible for their efforts. Why do people think growth hacking in marketing is controversial? Growth marketing was born out of necessity.

Retention 113

Retention Marketing Acquisition Channel 113

David Teten

DECEMBER 3, 2019

See Bessemer Venture Partners’ A comprehensive guide to security for startups. Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. For more on gathering data and using it to assess companies, see How to Assess Startups Using Machine Learning. 2) Market . 8) Monitor .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

SEPTEMBER 13, 2010

Or take a recent TechCrunch article about a startup I wont name: “X billion messages sent since June 2009.&# But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 154

San Francisco Metrics Lean PR 154

Occam's Razor

APRIL 8, 2013

The cycle combines concepts from the world of Lean Startup — which is all about continuous, iterative improvement — with analytics fundamentals. If it's the number of people buying, the metric is conversion rate. If it's the number of invites sent, it's virality. That metric is tied to a KPI. But they are.

Metrics 157

Metrics Analytics Lean Churn Rate 157