Both Sides of the Table

JULY 27, 2013

Your churn rates are too high. They qualify every initiative with, “well this didn’t prove viral adoption last time so I don’t expect a silver bullet this time.” Except that building a successful startup is hard. Your app isn’t getting enough repeat visitors. It happens to nearly every startup.

Churn Rate 371

Churn Rate Vesting Viral eCommerce 371

ConversionXL

MARCH 15, 2016

If your goal is any form of virality , social login is a must, as it increases your Monthly Unique Users (MUU) to Monthly Active Users (MAU), meaning a returning visitor is already in a position to take sharable actions. Churn rate is proportional to the distance between sign-up and value.

Mobile 48

Mobile Retention Email Software Review 48

andrewchenblog.com

JANUARY 28, 2010

For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. Funnel Once you get your users registered onto the site, then there’s the question of how convert to paying customers, and whether there are any viral effects.

CPA 51

CPA Retention Viral Acquisition 51

Cracking the Code

DECEMBER 11, 2015

For this type of model, I would like to understand how the number of inbounds is scaling with the activities and how much virality there is in the model as the word spreads out in the community SMB door to door sales (e.g., This model relies on grass root marketing of the targeted community, combined with smart online tactics (e.g.,

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Churn rates are another metric that can get harder with scale.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Popular Media: the key to viral marketing. Software 2.0: ► 2006. (7).

Software Review 48

Software Review North America Europe Metrics 48