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[Interview] Brad Cleveland, Author Of ‘Leading The Customer Experience’

YoungUpstarts

In his new book, "Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results", customer strategy expert Brad Cleveland shows leaders, step by step, how to meet these new demands and win customer loyalty once and for all.

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The Traction Gap Framework: Four Pillars Of Startup Success

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

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Traversing No-Man’s Land, The Go-To-Market Phase

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. At this stage, the team is seeking market and customer validation metrics. The MVP is the most pared-down version of a product that customers are willing to purchase or use. Minimum Viable Product (MVP).

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The Traction Gap Framework: Four Pillars Of Startup Success

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

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Entrepreneurs and the Wikipedia Road Map

The Startup Magazine

Traffic from a trusted site like Wikipedia to your website can be powerful in developing new business, attracting employees, forging business partnerships, and building a customer base. He is a Cleveland native and diehard Browns fan, and lives in Portland, OR. Why your organization needs to care about Wikipedia.

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6 Tips for Coming Up With Your Million-Dollar Business Idea

Up and Running

With my third business, I didn’t even try to be original—I purchased a custom framing franchise and piggybacked to success on someone else’s name. Only start a business if you are deeply passionate about solving the underlying problem for your customers. My next venture didn’t fare much better. Rob’s advice.

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Thank you

Startup Lessons Learned

I had really debated about whether there was any value in spending the time and money to fly to San Francisco when there was a perfectly serviceable simulcast going on in Cleveland. When I first encountered customer development , it was considered pure lunacy by mainstream entrepreneurs and VCs.