Cleveland Customer Development Retention 
Steve Blank
FEBRUARY 28, 2013
Hawken is an independent school for grades K-12 in Cleveland, Ohio, committed to the idea that students learn more “by doing than by listening.” We determined as a class that we wouldn’t pass judgment on ideas until we dove into the customer development process. Understanding, enthusiasm and retention increased.
Steve Blank
FEBRUARY 28, 2013
Hawken is an independent school for grades K-12 in Cleveland, Ohio, committed to the idea that students learn more “by doing than by listening.” We determined as a class that we wouldn’t pass judgment on ideas until we dove into the customer development process. Understanding, enthusiasm and retention increased.
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