Remove Cleveland Remove Green Remove Revenue
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Scaling is Hard, Case Study: athenahealth

Seeing Both Sides

From collections and revenue lifecycle management (called Collector) to clincial documentation and electronic medical records (Clinicals) as well as patient communication (Communicator) - athena now provides a full suite of cloud-based automation software for doctors. And when you do pivot, pivot hard. Life, Anthony. It's a contract for life.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

We believe instead of setting up your marketing organization for interruption, like it’s basically been set up for the last 50 years, what if we set it up around groups of audiences that we get really close to, we build loyal and trusted relationships with, and we don’t just create one revenue stream. We create four, five.

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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Image Credit: Siobhan Green. Thanks to Siobhan Green, Sonjara, Inc ! #8 I’m a big KISS fan, so in the 1980s when I was also in a local rock band in Cleveland, we needed an entertainment agency to manage the band. We were looking at off the wall names like Green Flame and things like that. Image Credit: Bryan Miles.

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