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by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.
by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. The best way to explain the “gap” in the Traction Gap Framework is to review the three phases that every startup must pass through in order to succeed. Mind the Traction Gap? Go-to-Product. Go-to-Market. Go-to-Scale.
by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.
Someone calls you up tomorrow, John, and then says, “Hey, I need you in Cleveland. There’s no way I’m coming to Cleveland. I would might be happy to come to Cleveland, but can you tell me why I’m doing it?” Wonder if you could do me a favor, could you leave an honest review on iTunes?
We believe instead of setting up your marketing organization for interruption, like it’s basically been set up for the last 50 years, what if we set it up around groups of audiences that we get really close to, we build loyal and trusted relationships with, and we don’t just create one revenue stream. We create four, five.
Corner Piece Productions doesn’t have its own website currently, but here’s the site for West of Her, which picked up five Best Narrative Feature awards over our festival tour this summer, along with rave review from critics across the country, and is set for wide video on demand distribution this year.
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