5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
Isn’t it a bit daft to think of conversion as a series of linear steps that occur during a single visit? Does the funnel begin on the clickthrough to the site? Sure, it depends on the business questions, requirements, and definitions of a conversion, but what is the right way to measure conversion?
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