leananalyticsbook.com

AUGUST 19, 2012

Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

Metrics 58

Metrics Clickthrough Lean Analytics 58

The Startup Magazine

JUNE 2, 2022

One is the cost per impression. The next is the cost per click, so in this model, the advertiser makes a payment for every site visitor clicking the ad and then visiting their site. . Then there’s a third option which is the cost per action. There are penalties if you have ads with low clickthrough rates. .

Advertising 158

Advertising Clickthrough Campaign Social Media 158

ConversionXL

MAY 8, 2014

This concept is illustrated in the heuristic below: Value force outweighs cost force. Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. It worked well for The New York Times , after all.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

ConversionXL

FEBRUARY 6, 2013

Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Customer history – have bought before, what, how much did it cost? Results were 149% increase in clickthrough rate to the Careers page. What is content personalization?

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

SEPTEMBER 15, 2016

Is an average cost of 50 cents per conversion high or low? Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. The keyword has lots of impressions and no conversions. Is a CTR of 20% good or bad? via KlientBoost).

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

FEBRUARY 16, 2012

If I could give you only one piece of conversion advice , “test your value proposition” would be it. Avoid blandvertising at all costs. It should join the conversation that is already going on in the customer’s mind. Send the traffic to a corresponding landing page and test conversions too. Customizable.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

The Equity Kicker

APRIL 26, 2016

Conversion rate optimisation is a hot topic these days. Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete.

Conversion 60

Conversion Customer Clickthrough Audience 60

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Duct Tape Marketing

JANUARY 28, 2020

Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. The first step to tracking how your ads perform is defining your goals.

Advertising 100

Advertising Analytics Clickthrough Campaign 100

ConversionXL

APRIL 14, 2021

It may be considered pushy or imposing but you can take the time out of your day to reach out to hundreds of leads and, even with low conversion rates, close several sales by the end of the week. If you need a quick shot of leads to meet your KPIs, you’ll be better off with outbound. Conclusion.

Video 141

Video Audience Metrics Campaign 141

ConversionXL

MARCH 17, 2016

Lead nurturing, not increased lead acquisition at all costs. By doing this, Dan’s able to boost clickthroughs and engagement while staying on track with his one goal of getting people to watch the video. Here’s another example: An email marketing software could include a quick trick that boosts clickthrough to try right away.

Campaign 90

Campaign Email Clickthrough Audience 90

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Quality Score is one of the most important metrics within your AdWords account as it has a significant impact on the cost per conversion you pay.

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). Buy Tax Free” increased clickthrough rate by 49.85%. Moral of the story: free is in a league of its own. When Free Fails: Part 1.

France 48

France Clickthrough Conversion SEO 48

Duct Tape Marketing

AUGUST 13, 2015

Because of this sunk cost associated with any existing content on your website, it’s crazy that bloggers don’t invest additional resources improving, optimizing and ranking underperforming pages. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs).

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Duct Tape Marketing

MARCH 3, 2017

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. Manually, it’ll cost you both time and resources. Or your content visuals are good, but the copy isn’t engaging enough for them to comment or start a conversation. Pro Tip – Higher clickthroughs are a definite sign of engagement.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 4, 2012

Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? A good conversion rate to strive for is better than the one you have right now. The grandfather of boosting ecommerce conversion rates is having high quality photos of your product. Check it out.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

APRIL 6, 2016

Example: “Do you know what a good night’s sleep costs you? People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc. To automate, you need 10,000 conversions per month ( w/ power of 80, you need 5%).

Retention 48

Retention Algorithm Software Review Conversion 48