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The Rising Importance Of Images In Google Search

Duct Tape Marketing

And the other reality is that more people convert to your business from Google search directly from Google search than from your website or any place else in a number of studies that I've done, joy Hawkins has done is Sterling sky, anywhere from 75 to 85% of local conversions are happening right on Google. Connect with Mike on Twitter.

Search 76
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Finding your One Metric That Matters

leananalyticsbook.com

Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

Metrics 58
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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you have a large blog, instead of working within your browser, you may want to click on “Download This Table”. Gary Dek is a professional blogger, SEO expert, and freelance writer.

SEO 28
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How to Optimize Videos for Conversions

ConversionXL

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do most visitors feel about video?

Video 48
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Download a spreadsheet with this sample data: ( Google Docs | XLSX ). Download a spreadsheet with this sample data: ( Google Docs | XLSX ).

PPC 114
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. It simply means it did not reach as many people as you intended, which could be because of a multitude of reasons – you’re not promoting your content enough, your SEO game isn’t on-point, or you are targeting the wrong audience.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well.

Analytics 131