Remove Clickthrough Remove Conversion Remove Email
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53 Ways to Increase Conversion Rate

ConversionXL

Somebody asked me the other day, what are all the possible ways one could increase the conversion rate? Here’s a list of 53 ways to increase conversion rate, along with an example for each case of how somebody did it. Adding proof to the home page contributed a lot to the 400% boost in voices.com conversion rate.

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Most people won’t buy anything on the first visit, so you need to capture emails. However, research supports that people read most or half of their emails , respond to passion, hate being pitched, HATE irrelevance, and won’t mind frequent emails as long as that email is relevant, interesting, and specific to their needs.

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4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. We ran a very long and thorough version against a minimal version: Results: 13% more email signups (every bit helps) and 25% more people checking out their courses. Level of cost/commitment associated with conversion. Why is that.

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Three Hard Truths About A/B Testing

ConversionXL

Conversions low? Well run a test and increase your conversions by 12433%! Most split test “fail” in the sense that they won’t result in a lift in conversions (new variations produce either no change or perform poorer). Conversion optimization is a process. He kept emailing me his results and findings.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

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How to Optimize Videos for Conversions

ConversionXL

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do most visitors feel about video?

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