Remove Clickthrough Remove Conversion Remove Email
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111
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53 Ways to Increase Conversion Rate

ConversionXL

Somebody asked me the other day, what are all the possible ways one could increase the conversion rate? Here’s a list of 53 ways to increase conversion rate, along with an example for each case of how somebody did it. Adding proof to the home page contributed a lot to the 400% boost in voices.com conversion rate.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Most people won’t buy anything on the first visit, so you need to capture emails. However, research supports that people read most or half of their emails , respond to passion, hate being pitched, HATE irrelevance, and won’t mind frequent emails as long as that email is relevant, interesting, and specific to their needs.

Campaign 130
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How to Optimize Videos for Conversions

ConversionXL

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do most visitors feel about video?

Video 48
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4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. We ran a very long and thorough version against a minimal version: Results: 13% more email signups (every bit helps) and 25% more people checking out their courses. Level of cost/commitment associated with conversion. Why is that.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Real conversations with good people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion.

B2B 94
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. I agree to get emails. Get it now.