ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way.

Analytics 113

Analytics Software Review Metadata Campaign 113

Austin Startup

MARCH 31, 2020

However, having a well-written and compelling description can attract web users to click on your search listing versus someone else’s, and the more people that click on your listing (increasing the clickthrough rate of that page), the higher the chances are of increasing your search listing rank for that page.

B2B 62

B2B SEO HTML Startup 62

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. This last piece of the Ad Group puzzle should contain information and images that match the keyword list and the ads as closely as possible.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

JANUARY 28, 2020

Armed with that information, you can tailor your messaging in future campaigns. Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. And it provides insight into exactly how each campaign performs.

Advertising 99

Advertising Analytics Clickthrough Campaign 99

ConversionXL

NOVEMBER 22, 2016

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Let’s think of a few sites that might have this problem – sites that may provide information, or act as internal networks, or maybe just have fully offline businesses. It’s a pretty different ballgame. Content sites.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

APRIL 29, 2013

In a face to face networking situation, this would be how you enter the conversation. Then consider what the logical progression of the conversation would be after the offer’s been made. In the span of four months, SeoMoz increased conversions by 170% and generated over $1 Million in additional revenue. image credit.

Campaign 130

Campaign Email Framework Clickthrough 130

Hunter Walker

APRIL 16, 2014

” Was tweeting the other day about how Twitter’s “Who to follow” recommendations lacked context and speculated the inclusion of more information might increase conversion. One that feels particularly relevant was our own launch of recommended videos based on your viewing history.

Clickthrough 92

Clickthrough Algorithm Database Video 92

ConversionXL

MAY 8, 2014

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. But after testing, The Boston Globe saw conversions decrease by 35%. It worked well for The New York Times , after all. Conclusion.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

ConversionXL

SEPTEMBER 15, 2016

Of course, there’s also another fundamental difference: AdWords targets users actively looking for information while Facebook targets people based primarily on their interests. Is an average cost of 50 cents per conversion high or low? Not for conversions. via Inbound.org). Is a CTR of 20% good or bad? via YouTube).

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This is where the conversion principle of relevance rings true and becomes super important. Image Source. Segmentation.

Email 95

Email Clickthrough Matching Cofounder 95

Duct Tape Marketing

DECEMBER 24, 2019

Understanding metrics on your ad campaigns like the quality score (which measures the relevance of your keywords) and clickthrough rate give you a deeper understanding of how many people are seeing your ads, and whether or not your copy is compelling enough to get viewers to click your link. Try and Buy.

Customer 83

Customer Metrics Retention Clickthrough 83

YoungUpstarts

JUNE 11, 2015

percent clickthrough rate, meaning that people actually read these things and respond to them. percent conversion rate, so people are buying from ads they get on their phone. percent conversion rate. Text message marketing gets a 14.06 It also has an 8.22 Email, on the other hand, only has a 6.64 percent CTR and a 1.73

Mobile 100

Mobile Marketing Clickthrough SMS 100

ConversionXL

JULY 8, 2014

I bring this up, because to get “conversions” you must first grab attention. The information you’re about to read is very powerful, but I need to offer two disclaimers. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This is where the conversion principle of relevance rings true and becomes super important. Image Source. Segmentation.

Email 80

Email Clickthrough Matching Cofounder 80

ConversionXL

FEBRUARY 16, 2012

If I could give you only one piece of conversion advice , “test your value proposition” would be it. It should join the conversation that is already going on in the customer’s mind. Video is extra, supplemental information. Send the traffic to a corresponding landing page and test conversions too.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

ConversionXL

JANUARY 3, 2013

They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. So make sure to insert your most important information at the top. Inserting a good call-to-action or relevant content to the end of the webpage can drive up conversions. Notice the last element on your page.

Clickthrough 134

Clickthrough Conversion Advertising Stock 134

ConversionXL

APRIL 14, 2021

It may be considered pushy or imposing but you can take the time out of your day to reach out to hundreds of leads and, even with low conversion rates, close several sales by the end of the week. This data will help you inform your content efforts and help you segment your audience—which we’ll get to later. Conclusion.

Video 141

Video Audience Metrics Campaign 141

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Quality Score is one of the most important metrics within your AdWords account as it has a significant impact on the cost per conversion you pay.

PPC 48

PPC Matching Algorithm Clickthrough 48

Duct Tape Marketing

MARCH 3, 2017

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. This is especially true if you have designed a piece of content with the purpose of keeping your audience informed. Or your content visuals are good, but the copy isn’t engaging enough for them to comment or start a conversation.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Duct Tape Marketing

JULY 21, 2022

7:55] Would you say that the visual elements of a typical blog post today are sending information to Google that adds to the search component and gives certain ranking signals? [11:33] So they've moved very rapidly and very heavily into a visual stream of information as opposed to text. Obviously ignoring 75% of your conversions.

Search 89

Search Technical Review Clickthrough Canada 89

ConversionXL

MARCH 19, 2012

People gather information from mixed sources. Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. Another study says even 59% of people consult friends and family for purchasing decisions. Image credit.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

APRIL 4, 2012

Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? A good conversion rate to strive for is better than the one you have right now. The grandfather of boosting ecommerce conversion rates is having high quality photos of your product. Check it out.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

MAY 2, 2018

Test idea #3: Prominent contact information. Although it seems like a small thing, putting your phone number and email address on the top of your site usually boosts conversions. Charging for shipping is a conversion killer. Read my post on how using video increases conversions. It’s a trust thing.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133

ConversionXL

DECEMBER 12, 2016

The role of product copy is to give buyers enough information, so they could convince themselves this is the right product for them. Zappos has videos for almost all of their product, such as this: Read this post on how using video increases conversions. Track the effectiveness of those emails (open, clickthrough and conversion rates).

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. There are two types of triggers: external (information for what to do next is within the trigger), and internal (information for what to do next is informed through an association in the user’s memory). User testing is also a goldmine of information.

Retention 48

Retention Algorithm Software Review Conversion 48