Remove Clickthrough Remove Conversion Remove Mobile Remove Naming
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Actionable SEO Tactics for B2B Startups

Austin Startup

The recommended length of a title tag should be between 50–60 characters long and should incorporate your primary keywords followed by your brand name (Primary Keyword?—?Secondary Secondary Keyword | Brand Name). The title tag is an important on-page SEO factor as it helps tell search engines and users what your web page is about.

B2B 62
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The Rising Importance Of Images In Google Search

Duct Tape Marketing

I did a analysis of the pixels of a mobile screen on a small business focused to keep a search and 35% of the surgeries. Well, 36% were image pixels versus 2017 when there was 0% of the search results were images on mobile. So if you break up say a mobile search result adds at the top, let's say LSA, add local service ads.

Search 77
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How to Optimize Videos for Conversions

ConversionXL

According to Merchant , online video accounts for 50% of all mobile traffic. But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Video was ahead of number two, mobile apps, by 26 points. The State of Video in 2016.

Video 48
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Focus on Relevancy.

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. You may want to use tagging to capture information (metadata) about those pages and functions that go well beyond the page name. the conversion).

Analytics 113
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Is an average cost of 50 cents per conversion high or low? Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. The keyword has lots of impressions and no conversions. Is a CTR of 20% good or bad? via KlientBoost).

PPC 48
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. Or your content visuals are good, but the copy isn’t engaging enough for them to comment or start a conversation. Content marketing used to engage prospective leads and help them move further in the conversion funnel. Referral Links.