Clickthrough Conversion Naming 
ConversionXL
APRIL 11, 2016
But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do most visitors feel about video?
ConversionXL
OCTOBER 21, 2012
Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails? Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name.
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ConversionXL
NOVEMBER 23, 2022
Real conversations with good people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion.
Austin Startup
MARCH 31, 2020
The recommended length of a title tag should be between 50–60 characters long and should incorporate your primary keywords followed by your brand name (Primary Keyword?—?Secondary Secondary Keyword | Brand Name). The title tag is an important on-page SEO factor as it helps tell search engines and users what your web page is about.
ConversionXL
OCTOBER 21, 2014
This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. You may want to use tagging to capture information (metadata) about those pages and functions that go well beyond the page name. the conversion).
Startup Lessons Learned
JUNE 20, 2017
Clickthrough was strongest on the red cover with silver in second. 2/3 of all respondents named The Startup Way as one of the first three books they remembered, with participants shown the red cover slightly more apt to name the title. We tested the actual purchase decision on our testing site, thestartupway.co.
ConversionXL
SEPTEMBER 11, 2014
This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Focus on Relevancy.
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