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Somebody asked me the other day, what are all the possible ways one could increase the conversion rate? Here’s a list of 53 ways to increase conversion rate, along with an example for each case of how somebody did it. Adding proof to the home page contributed a lot to the 400% boost in voices.com conversion rate.
Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails? If they had simply started sending the e-newsletter on Tuesdays without A/B testing the send day they would have missed out on conversions.
“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.
But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. The presentation and organization goes a long way to generating comfort in the purchase decision.” How do you measure conversations? ” (via Unbounce).
This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want.
In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).
Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.
Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. But after testing, The Boston Globe saw conversions decrease by 35%. It worked well for The New York Times , after all. Conclusion.
If I could give you only one piece of conversion advice , “test your value proposition” would be it. You have to present your value proposition as the first thing the visitors see on your home page, but should be visible in all major entry points of the site. In a nutshell, value proposition is a clear statement that.
I bring this up, because to get “conversions” you must first grab attention. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Use these five characteristics, and I’m very confident that you will improve your conversion rates.
This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This is where the conversion principle of relevance rings true and becomes super important. Image Source. Segmentation.
This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This is where the conversion principle of relevance rings true and becomes super important. Image Source. Segmentation.
But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. It’s a pretty different ballgame. Nonprofits.
And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). Buy Tax Free” increased clickthrough rate by 49.85%. Moral of the story: free is in a league of its own. When Free Fails: Part 1.
Real conversations with good people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion.
Instead, we must very often use our stereotypes, our rules of thumb to classify things according to a few key features and then to respond mindlessly when one or another of these trigger features is present…”. Here’s another example: An email marketing software could include a quick trick that boosts clickthrough to try right away.
Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Even if the tactic doesn’t increase your rankings, it can provide a better user experience, keep readers on your site longer, and most likely improve conversions. Internal linking is easily overlooked and underappreciated.
You have to present your value proposition as the first thing the visitors see on your homepage, but should be visible in all major entry points of the site (category and product pages). Although it seems like a small thing, putting your phone number and email address on the top of your site usually boosts conversions.
People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc. If you are below 1,000 conversions per month, you don’t have the power to run tests (w/ power of 80, you need 15%). Get more traffic and conversions.
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