ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Salesforce, for example, increased its revenue market share to 18.4% You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Andrei Faji, Engagement Marketing @ PandaDoc.

B2B 94

B2B Marketing Curation PPC 94

leananalyticsbook.com

AUGUST 19, 2012

Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

FEBRUARY 6, 2013

Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Monetate has found that across its significant client base when it personalized experiences based on international visitors’ geo-location, it improved conversion rates by as much as 100 percent.

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

MAY 8, 2014

Better Value Propositions Mean Better Revenues: We’ve Got Proof. million in incremental revenue. Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. million in incremental revenue.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

ConversionXL

FEBRUARY 16, 2012

If I could give you only one piece of conversion advice , “test your value proposition” would be it. Here’s an example of what a value proposition is NOT supposed to be like: Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

The Equity Kicker

JUNE 29, 2017

Facebook’s growth in revenue per use shows just how successful they’ve been in extracting value from the system and I’m sure we could find similar charts for the other two. Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). Competition on paid channels.

Clickthrough 95

Clickthrough Distribution Differentiation Channel 95

YoungUpstarts

JUNE 11, 2015

percent clickthrough rate, meaning that people actually read these things and respond to them. percent conversion rate, so people are buying from ads they get on their phone. percent conversion rate. Jason brings a unique personality and perspective for identifying challenges, creating solutions and driving revenue online.

Mobile 100

Mobile Marketing Clickthrough SMS 100

ConversionXL

NOVEMBER 22, 2016

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. It’s a pretty different ballgame. Nonprofits.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

MARCH 17, 2016

When you’re trying to boost revenue and the number of paying users for a SaaS, your website and signup page are only one piece of the puzzle. Focusing on drip emails to nurture leads resulted in a 30% increase in revenue for the SaaS, compared to focusing on increasing trials from the website. Enable Micro-Wins.

Campaign 90

Campaign Email Clickthrough Audience 90

Austin Startup

MAY 23, 2019

Dealing with traditional digital advertising formats, where clickthrough is King and attribution his Queen, developers have always had to deal in compromises. Ineffective ads frustrate players, make paltry revenues for developers, and damage advertisers’ acquisition. Trade-offs and Compromises ( ??, ??, ??

Advertising 48

Advertising Clickthrough Redemption Dilution 48

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). How Costco Drives Revenue With Free Samples. Buy Tax Free” increased clickthrough rate by 49.85%. When Free Fails: Part 1.

France 48

France Clickthrough Conversion SEO 48

Duct Tape Marketing

AUGUST 13, 2015

With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Use Google’s Webmaster Tools To Optimize Headlines and Keywords.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc. If you are below 1,000 conversions per month, you don’t have the power to run tests (w/ power of 80, you need 15%). Get more traffic and conversions.

Retention 48

Retention Algorithm Software Review Conversion 48