ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Using video demos on product pages increased Zappos’ sales by up to 30%. Shoeline.com improved their conversion rate by 44% for product pages by adding videos. via a form.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 1) Define your business objectives.

Analytics 131

Analytics Mobile Framework Conversion 131

leananalyticsbook.com

AUGUST 19, 2012

Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Duct Tape Marketing

JULY 21, 2022

And the other reality is that more people convert to your business from Google search directly from Google search than from your website or any place else in a number of studies that I've done, joy Hawkins has done is Sterling sky, anywhere from 75 to 85% of local conversions are happening right on Google. It is a mistake.

Search 94

Search Technical Review Clickthrough Canada 94

ConversionXL

NOVEMBER 28, 2011

He added images to all the screws he’s selling, and the sales of screws went up. Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images. Will any photo of people boost conversions?

Conversion 134

Conversion Clickthrough Denmark Stock 134

ConversionXL

FEBRUARY 6, 2013

Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Monetate has found that across its significant client base when it personalized experiences based on international visitors’ geo-location, it improved conversion rates by as much as 100 percent.

Conversion 112

Conversion Clickthrough India United Kingdom 112

The Startup Magazine

JUNE 2, 2022

There are big discounts for ads that have a high clickthrough rate, which is meant to be an incentive to get people to create quality ads. There are penalties if you have ads with low clickthrough rates. . You can work to create ads with high clickthrough rates by sending people to your highest-value offers, like free trials. .

Advertising 158

Advertising Clickthrough Campaign Social Media 158

ConversionXL

SEPTEMBER 15, 2016

Is an average cost of 50 cents per conversion high or low? Johnathan confirms that, as always, you’ll want to measure as close to the money as possible… Johnathan Dane , KlientBoost : “Optimize for sales. Not for conversions. The keyword has lots of impressions and no conversions. Is a CTR of 20% good or bad?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

FEBRUARY 16, 2012

If I could give you only one piece of conversion advice , “test your value proposition” would be it. Here’s an example of what a value proposition is NOT supposed to be like: Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

ConversionXL

MAY 8, 2014

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. But after testing, The Boston Globe saw conversions decrease by 35%. Focusing on the Customer Instead of Resting on Laurels. “We

Clickthrough 100

Clickthrough Cost Tucson Customer 100

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

JULY 8, 2014

I bring this up, because to get “conversions” you must first grab attention. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Use these five characteristics, and I’m very confident that you will improve your conversion rates.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

The Equity Kicker

APRIL 26, 2016

Conversion rate optimisation is a hot topic these days. Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. We’re looking at an arms race here.

Conversion 60

Conversion Customer Clickthrough Audience 60

YoungUpstarts

JUNE 11, 2015

percent clickthrough rate, meaning that people actually read these things and respond to them. percent conversion rate, so people are buying from ads they get on their phone. percent conversion rate. It doesn’t have to be a straight up sales pitch either. Text message marketing gets a 14.06 It also has an 8.22

Mobile 100

Mobile Marketing Clickthrough SMS 100

Duct Tape Marketing

JANUARY 28, 2020

Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. The first step to tracking how your ads perform is defining your goals.

Advertising 100

Advertising Analytics Clickthrough Campaign 100

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This is where the conversion principle of relevance rings true and becomes super important. Image Source. Segmentation.

Email 95

Email Clickthrough Matching Cofounder 95

ConversionXL

APRIL 14, 2021

There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Outbound prospecting is any kind of approach to sales when you reach out to the customer. You don’t need much more for a good demo!

Video 141

Video Audience Metrics Campaign 141

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This is where the conversion principle of relevance rings true and becomes super important. Image Source. Segmentation.

Email 80

Email Clickthrough Matching Cofounder 80

ConversionXL

MARCH 17, 2016

Drip emails aren’t regular newsletters, and they’re definitely not sales emails either (at least the first few emails). The longer your nurturing sequence lasts, the more touch-points and sales opportunities you get, which means the mere-exposure effect will grow stronger. How to Get Started With Drip Email Lead Nurturing as a SaaS.

Campaign 90

Campaign Email Clickthrough Audience 90

ConversionXL

OCTOBER 20, 2015

Once Amazon implement their free shipping offer, sales went up in each country except for one – France. Once they changed it to free, sales went up in France as well. There have been cases in which sales were boosted by as much as much as 2,000 percent due to free sampling. Buy Tax Free” increased clickthrough rate by 49.85%.

France 48

France Clickthrough Conversion SEO 48

Up and Running

AUGUST 19, 2016

By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. It’s a time-proven process to help you start generating sales as quickly as possible. The biggest mistake you can make on your FBA sales page is to do what every other seller in your category is doing.

PPC 60

PPC Campaign Sales Search 60

Duct Tape Marketing

MARCH 3, 2017

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. Or your content visuals are good, but the copy isn’t engaging enough for them to comment or start a conversation. Content marketing used to engage prospective leads and help them move further in the conversion funnel.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

MARCH 19, 2012

Don’t delete negative reviews - they actually help sales if there are only a few of them. Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. People gather information from mixed sources.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

APRIL 4, 2012

If you run an online store, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? A good conversion rate to strive for is better than the one you have right now. The more the better. Check it out.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

MAY 2, 2018

Although it seems like a small thing, putting your phone number and email address on the top of your site usually boosts conversions. Charging for shipping is a conversion killer. However there are strategies you can experiment with: Establish a baseline: Compare conversion with and without a free shipping offer.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133

ConversionXL

DECEMBER 12, 2016

Prominent section for sales and specials. Around 60% say they are looking for a section that identifies sales and specials. Zappos has videos for almost all of their product, such as this: Read this post on how using video increases conversions. Track the effectiveness of those emails (open, clickthrough and conversion rates).

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc. If you are below 1,000 conversions per month, you don’t have the power to run tests (w/ power of 80, you need 15%). Get more traffic and conversions.

Retention 48

Retention Algorithm Software Review Conversion 48