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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Real conversations with good people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion.

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Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. But after testing, The Boston Globe saw conversions decrease by 35%. It worked well for The New York Times , after all. Conclusion.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. Or your content visuals are good, but the copy isn’t engaging enough for them to comment or start a conversation. Content marketing used to engage prospective leads and help them move further in the conversion funnel.