ConversionXL

APRIL 11, 2016

But does video help increase conversions? According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 29, 2013

The search queries and links visitors click to get to these pages give you very valuable insight as to your visitors state of being. In a face to face networking situation, this would be how you enter the conversation. Then consider what the logical progression of the conversation would be after the offer’s been made.

Campaign 130

Campaign Email Framework Clickthrough 130

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion.

B2B 94

B2B Marketing Curation PPC 94

Austin Startup

MARCH 31, 2020

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62

B2B SEO HTML Startup 62

ConversionXL

NOVEMBER 28, 2011

Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images. Product images in site search window boosts conversions. This results in a 15% lift in the overall site search conversion rate.

Conversion 134

Conversion Clickthrough Denmark Stock 134

The Startup Magazine

JUNE 2, 2022

They can also come in search results on search engines like Google, and they can be included as recommended content by discovery platforms. . There are big discounts for ads that have a high clickthrough rate, which is meant to be an incentive to get people to create quality ads.

Advertising 158

Advertising Clickthrough Campaign Social Media 158

ConversionXL

FEBRUARY 6, 2013

Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Despite of this, most websites and landing pages display exactly the same content for all visitors – no matter what they’re searching for or how they got there in the first place. How it works?

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

SEPTEMBER 15, 2016

With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 Is an average cost of 50 cents per conversion high or low? By allowing users to vote with their clicks, we have millions of people who are helping us decide which ads are best for each search query. But is one better than the other?

PPC 48

PPC Software Review Campaign Analytics 48

The Equity Kicker

APRIL 26, 2016

Conversion rate optimisation is a hot topic these days. Google Trends identifies it as an official “breakout” term meaning searches for that phrase are up over 5,000% over the last few years. The chart above comes from an article I was reading this morning with nine principles for conversion rate optimisation.

Conversion 60

Conversion Customer Clickthrough Audience 60

ConversionXL

JULY 8, 2014

I bring this up, because to get “conversions” you must first grab attention. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Use these five characteristics, and I’m very confident that you will improve your conversion rates.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Duct Tape Marketing

DECEMBER 24, 2019

To measure this, you can turn to metrics on organic and paid search campaigns. A tool like Google Search Console allows you to understand how your keywords are performing. You can see search traffic and reach. Tracking paid search results is also critical in this stage. Try and Buy.

Customer 92

Customer Metrics Retention Clickthrough 92

ConversionXL

NOVEMBER 22, 2016

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. It’s a pretty different ballgame. Nonprofits.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Quality Score is one of the most important metrics within your AdWords account as it has a significant impact on the cost per conversion you pay.

PPC 48

PPC Matching Algorithm Clickthrough 48

Up and Running

AUGUST 19, 2016

You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. That means you can dig in and figure out the keywords that people are going to be typing in when they’re searching for your products. But this is a mistake. I hope that makes sense for you. Amazon Prime Review.

PPC 60

PPC Campaign Sales Search 60

Duct Tape Marketing

AUGUST 13, 2015

This is especially true when certain posts are just shy of reaching the first page of Google’s search results, where they could be earning you a return on your investment. Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

ConversionXL

MARCH 19, 2012

Online purchases start with a Google or Amazon search. This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. The report found email and search advertising were much more effective vehicles for turning browsers into buyers.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

APRIL 4, 2012

Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? A good conversion rate to strive for is better than the one you have right now. The grandfather of boosting ecommerce conversion rates is having high quality photos of your product. Check it out.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

MAY 2, 2018

Although it seems like a small thing, putting your phone number and email address on the top of your site usually boosts conversions. Charging for shipping is a conversion killer. However there are strategies you can experiment with: Establish a baseline: Compare conversion with and without a free shipping offer.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133

ConversionXL

DECEMBER 12, 2016

Make the search bar more prominent. If you sell products that people know to search for, making the search bigger and more prominent tends to work great. Think Amazon-style search bar – the center of it all. Track the effectiveness of those emails (open, clickthrough and conversion rates).

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. Look to forums, comparison sites, social chatter (set alerts), and advanced Google searches for your brand + competitors’ brands etc. If you have 0-10 conversions, etc. Optimization.

Retention 48

Retention Algorithm Software Review Conversion 48