Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. But after testing, The Boston Globe saw conversions decrease by 35%. It worked well for The New York Times , after all. Conclusion.
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