ConversionXL

SEPTEMBER 15, 2016

Is an average cost of 50 cents per conversion high or low? This will then allow you to set new CPA goals and potentially allow you to bid more aggressively on certain keywords that have a better sales conversion rate than others. Is a CTR of 20% good or bad? It could be because… The keyword has low search volume.

PPC 48

PPC Software Review Campaign Analytics 48

Duct Tape Marketing

AUGUST 13, 2015

Because of this sunk cost associated with any existing content on your website, it’s crazy that bloggers don’t invest additional resources improving, optimizing and ranking underperforming pages. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

ConversionXL

APRIL 6, 2016

Example: “Do you know what a good night’s sleep costs you? Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Increase LTV –> higher CPA. So you can use framing to shake this up. Why retention matters?

Retention 48

Retention Algorithm Software Review Conversion 48