Clickthrough, Cost and Direct Marketing

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Direct Marketing

5 Practices That Will Make Your Email List Your Most Valuable and Responsive Asset

Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. Get as many people as possible to subscribe and market to them all like numbers.

Email Clickthrough Lean Social Media

2011 Consumer Internet Predictions

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. Today many e-commerce and subscription companies are growing very quickly through smart marketing.

Internet

Internet eCommerce Advertising Flash

StartUpRoar

5 Practices That Will Make Your Email List Your Most Valuable and Responsive Asset

2011 Consumer Internet Predictions

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