Why Keyword Themes +Modified Broad Match = Winning PPC Strategy
ConversionXL
SEPTEMBER 11, 2014
Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). Blog Lead Generation Adwords Ppc' According to Google, a good CTR in the search network is one that is above 1%.
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