Clickthrough Cost Metrics 
leananalyticsbook.com
AUGUST 19, 2012
The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. They are taking advantage of cheap media to cost effectively acquire new customers. Direct Response Advertising becomes ever more efficient.
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ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?
ConversionXL
SEPTEMBER 11, 2014
Themes Improve Quality Score and Ad Rank Metrics. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). According to Google, a good CTR in the search network is one that is above 1%.
ConversionXL
MAY 24, 2013
2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. “A A metric becomes a KPI only when it is measuring something connected to your objectives.
ConversionXL
SEPTEMBER 24, 2020
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. It got attention (and probably some clicks), but at what cost? On the above picture, you can see how your ads convert, how much it costs to acquire that conversion, and the conversion rate.
ConversionXL
MAY 22, 2014
To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Even with a limited budget, this ad was able to win an advertising award , massively increase job inquires for the Australian Airforce, and reduce the average cost per enlistment.
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