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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

It’s quite likely that they will only distract visitors from your page goal, which is to increase clickthroughs to the ‘Add to cart’ button. They slow down your site , which is bad for SEO and conversions (every one second of delay in page load time can reduce conversions by 7%.). A recent VWO study showed an increase of 11.9%

eCommerce 125
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Even with a limited budget, this ad was able to win an advertising award , massively increase job inquires for the Australian Airforce, and reduce the average cost per enlistment. It got attention (and probably some clicks) but at what cost? 15 Ways To Increase The Clickthrough Rates On Your Tweets. Other Social Networks.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). After the research phase, you probably have a ton of keyword ideas, which is great!

PPC 114
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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58
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What to Know About Banner Advertising

The Startup Magazine

One is the cost per impression. The next is the cost per click, so in this model, the advertiser makes a payment for every site visitor clicking the ad and then visiting their site. . Then there’s a third option which is the cost per action. These campaigns also improve the effectiveness of content marketing and SEO. .

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

2) Increase y – Increase clickthrough rates. Prioritize tests based on value and cost. Start with high-value, low-cost testing ideas. What is the cost of the traffic? SEO considerations. 3) Reduce z – Reduce our shopping cart abandonment rate. Goals are your priorities, expressed as simply as possible.

Analytics 131