YoungUpstarts

JUNE 24, 2012

It’s far more complicated right now to keep a bad experience from hurting your business, viral marketing can fire back. Businesses will have to perform at maximum, avoiding mistakes at all costs before they happen. Avoid at all costs using symmetry in your cover photos. Pictures Do Speak A Thousand Words.

Social Media 231

Social Media Media Stock Clickthrough 231

leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58

Metrics Clickthrough Lean Analytics 58

crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. It can be very effective (and low-cost) if done well.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. It can be very effective (and low-cost) if done well.

Small Business 48

Small Business Marketing Technical Review Audience 48

Duct Tape Marketing

MARCH 3, 2017

Manually, it’ll cost you both time and resources. On the other hand, if a content piece is going viral, it means it’s resonating with your audience. Pro Tip – Higher clickthroughs are a definite sign of engagement. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 6, 2016

Example: “Do you know what a good night’s sleep costs you? Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Increase virality –> decrease eCPA. So you can use framing to shake this up. Why retention matters?

Retention 48

Retention Algorithm Software Review Conversion 48