Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
ConversionXL
SEPTEMBER 15, 2016
This will then allow you to set new CPA goals and potentially allow you to bid more aggressively on certain keywords that have a better sales conversion rate than others. If everyone else is offering a free demo, offer a better value. This report will essentially tell you how you compare to the competition. Another good idea?
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