ConversionXL

SEPTEMBER 15, 2016

It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If it’s broad, pause it and add it with a more restrictive match type.

PPC 48

PPC Software Review Campaign Analytics 48

Duct Tape Marketing

AUGUST 13, 2015

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). The first half of the title is usually an exact match keyword phrase and the second half is a killer description to get the reader’s attention. Don’t use the same exact match anchor text to link to a page dozens of times.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Does the question exactly match the hypothesis? Poor offer/audience match. Increase LTV –> higher CPA. Has the test been set up correctly with all the goals attached?

Retention 48

Retention Algorithm Software Review Conversion 48