article thumbnail

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

That was designed to allow information storage and manage customer contact information. Valuable customer data is buried in these disconnected tools. The huge amount of customer data you’re generating, it’s silo’d in these tools. Andrew Chen explained this as the Law of Shitty Clickthroughs. Image Source.

article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It’s like they thought about the attendees and what they need and then designed a format focused on them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. CXL live is a marketing conference that gets it.

B2B 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Knowing your customer is key to conversion rate optimisation

The Equity Kicker

Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. Likeability, social proof, hero images and customer logos are good tools.

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Think about creating add-on discounts to incentivize customers to spend a certain amount of money. Create product samples.

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Think about creating add-on discounts to incentivize customers to spend a certain amount of money. Create product samples.

article thumbnail

Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

This combined with other research and sentiment found throughout this article, leads me to believe that autoresponder campaigns should be a long, continual process, designed to consistently provide value, regardless to where your prospect is in their lifecycle. Identifying The Starting Point of Your Auto-Responder Campaigns. Why is that?

Campaign 130
article thumbnail

9 Things to Know About Influencing Purchasing Decisions

ConversionXL

What about when the product matches the customer’s needs and wants, and they trust the seller? Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. Online purchases start with a Google or Amazon search.